Realcommercial.com.au is the Australian leader in commercial property experiences. It is a part of the REA Group - a world leading property network with brands and offices throughout Australia, Asia, and North America.
I was the Senior Product Designer within realcommercial.com.au. My key responsibilities were strategy and planning of design initiatives, product design, design system development and design mentoring.
The realcommercial.com.au design team is embedded within cross-functional agile teams that support different products and platforms. The design team utilised an adapted user-centred design process that aligned with the overall business rhythm.
The wider REA Group design team of 40+ designers and researchers continuously worked together developing process efficiencies and design systems.
The projects I completed were part of an extensive redesign of the web and native app products. The realcommercial.com.au experience was fragmented and inconsistent across the product suite from years of siloed product initiatives.
My responsibilities during projects:
The following are key projects I was involved with:
Commercial property seekers require a search experience that helps them translate their property needs into a search criteria.
The existing search experiences across realcommercial.com.au products was inconsistent with varying search options and terminology used across products making it confusing for users on multiple devices.
The new property search experience brings a consistent approach to property search across the realcommercial.com.au products.
I was responsible for the design of the responsive web experience. I collaborated with the native app designer on the iOS and Android app redesign.
Commercial property seekers need to easily consume search results to compare, discard and discover properties that match their needs.
The existing search result experiences across realcommercial.com.au products was inconsistent with varying property information and terminology used across products making it confusing for users on multiple devices.
The new property search results experience allows for properties to be easily compared and let appropriate properties standout across the realcommercial.com.au products.
I was responsible for the design of the responsive web experience. I collaborated with the native app designer on the iOS and Android app redesign.
Commercial property seekers want an in-depth look at property details before contacting an agent.
The existing property details experience across realcommercial.com.au products was inconsistent with varying property information and terminology used across products making it confusing for users on multiple devices.
The new property details experience brings a consistent in-depth view of properties across the realcommercial.com.au products.
I was responsible for the design of the responsive web experience. I collaborated with the native app designer on the iOS and Android app redesign.
Commercial property seekers looking for investment properties require unique data to understand if a property fits their investment goals.
The existing experiences across realcommercial.com.au products were not well tailored for property investors who had to hunt for key investment details within property listing descriptions.
The realcommercial.com.au invest experience for responsive web combines unique investment data points and user-defined yield expectations within an easily comparable and sortable UI.
I was responsible for the design of the responsive web experience.
That's it for now if you want to know more about my work get in touch via LinkedIn.
Small Business Experiences
MYOB
Property Management Experiences
realestate.com.au